Housing Opportunities of Beaver County (HOBC) helps low and moderate income people buy and keep their own homes. As a non-profit organization, HOBC competes with other worthy organizations for limited federal, state and local grant money. Success, from their perspective, was to develop a high-impact web presence at the lowest possible cost. Projex IMC went to work, developing a branding concept and web presence that served the needs of current and prospective home owners in the area, while keeping costs in line with available funding. The resulting site features information about the services and programs available, and a simple contact form to capture inquiry details. A password protected “intake form” was also developed to capture more information after initial contact.