Benshaw’s web presence includes both a B2B website and webstore … an ideal configuration for maximizing visibility within major search tools. As a result, our Search Engine Optimization (SEO) efforts have landed 18 of 20 focus keywords/phrases in top ten (page one) positions. Branded partner portals for key distributors and OEMs are also included in the platform provided by Projex IMC. As a result, online sales have become an increasingly important sales channel for this Pittsburgh, PA-based manufacturer of applied motor controls.
Services provided by Projex IMC included website design, copy writing, product catalog development, payment gateway implementation (Braintree) and hosting services. We also produce and distribute an e-mail newsletter for 2,500+ prospects and customers. Future plans include a Build-To-Order capability (product configurator), and an advanced search tool to help webstore users quickly locate products within Benshaw’s 2,000+ product offerings.
An AI-based chatbot is also in the works.
Client
Pittsburgh-Based B2B Manufacturer of advanced motor controls and drives.
Services Provided
- Design services
- Content development
- Webstore setup/configuration
- Website hosting services
- Support services
Result
Continuous growth in product sales to the company’s nationwide group of authorized distributors.
