Sales Territory/Go to Market Research
Projex IMC provides expert consulting services to help your sales and marketing team define specific companies and contact information within targeted industries and/or sales territories. Our sales intelligence consultants use a broad collection of research databases, sales acceleration tools and go to market roadmaps including those provided by our strategic partners:
D&B Hoovers aggregates business profile data from over 100 data partners, 20,000 real-time news sources and 1 billion web pages, including social media. Over 40 million companies are represented worldwide, providing accurate, detailed and timely information to support our client’s sales and marketing efforts.
Our relationship with Demand Metric provides access to a wealth of benchmarking tools and data for process optimization in key marketing and sales functions.
IndustriusCFO provides tools and data for detailed financial performance analyses.
Whether you are trying to analyze target accounts for a marketing campaign, define specific companies and contacts for a sales territory or performing a detailed investigation of a target company, Projex IMC can rapidly deliver your required information.
The Sales Intelligence Process
Projex IMC uses state-of-the-art sales intelligence databases and business intelligence tools to deliver customized sales and marketing projects for our clients. In general, following is the overall process which can typically be completed in one to two hours per territory or market:
The result of the sales intelligence process can be used for several purposes:
Sales Territory Acceleration
Generate actionable company/contact information for a defined sales territory. Enable your sales team to know who to call, understand the customer’s organization and any recent changes that impact the selling situation.
Go to Market Database
Define and quantify your target customers, contact information and email addresses. Use targeted data to build focused marketing campaigns, generate high quality leads for your sales team or conduct a deep analysis of a target industry or company.
