Digital Marketing Services
Our digital marketing services are designed to generate traffic, qualify leads and convert prospective buyers into profitable customers. We begin with a clear understanding of your objectives, then help you create campaigns that reflect your strategy and budget.
An effective website ensures that important information is readily available to your target audience … but that won’t matter if the targeted organizations or individuals are unaware of — or are unable to find — the information they’re looking for. A digital marketing program is needed to attract active buyers (inbound marketing) and build awareness (outbound marketing) among those who may be interested in your products or services but are not currently researching a purchase.
Traditional marketing tactics (e.g. print/television/radio/direct mail) can and should be considered, but these outbound marketing initiatives can be costly, and rarely arrive at the precise moment a prospective buyer is preparing to make a purchase. Projex IMC offers an array of cost-effective digital marketing tools and services specifically tailored to the needs of small to midsize manufacturing companies with limited marketing staff and budgets.
Email marketing can be an efficient means of communicating timely, relevant information to current and prospective customers. Subscription forms and introductory opt-in email messages can be used to develop a subscriber base, and email marketing software can be used to manage the creation, distribution and tracking of messages.
Email marketing software from Projex IMC can be embedded directly in your website/webstore administrative interface for quick, convenient access to subscriber data, email templates and editing/distribution tools. We can also connect your website to a new or existing Mailchimp® account. Follow up emails can be automatically sent to website/webstore visitors, if applicable, with actions synched to either a Pipedrive account or our simple, powerful, embedded Customer Relationship Management (CRM) system. With Projex IMC, it’s never been easier to stay in touch with important customers and constituents.
Search Engine Optimization
Search Engine Optimization (SEO) is a process undertaken to improve the visibility of a client’s website/webstore and its content in organic (non-paid) search results. SEO tools can be used to facilitate the process, but it’s important to understand that SEO includes both creative and technical elements.
From a technical perspective, web-based content should be structured in a consistent, hierarchical manner that is easily understood by the technologies used to crawl and catalog content on the Internet. From a creative perspective, content must be clearly focused to ensure that consumers of the content (both human and machine) understand the topic and context.
Projex IMC works closely with our clients to ensure that key SEO strategies and tactics are baked in to every web property we develop. We also offer SEO training for content authors and product catalog managers (both yours and ours) to preserve and improve upon these efforts as content is added and updated.
Content Marketing/Editorial Publicity
Content marketing is an attempt (often unsuccessful) to engage an audience by generating and sharing useful information across connected channels. Your content marketing objectives may include increased brand awareness, reputation management, product positioning, strategy alignment, customer loyalty (through recognition as a subject-matter expert or thought leader), traffic generation and/or online product sales.
A successful content marketing campaign requires an understanding of a prospective customer’s needs and desires, and consistent delivery of quality, strategically-focused content over time. Content must convey meaningful information through RELEVANT CHANNELS (this is the part most digital marketing agencies get wrong).
Projex IMC understands content marketing, and can work with your team on a project or retainer basis to develop and distribute value-adding content that reaches relevant readers and achieves your desired objective(s). This content may include blog posts, instructional videos, case studies, research reports, e-books, infographics, email newsletters and/or podcasts.
Public relations and editorial publicity initiatives are also important parts of an effective content marketing program. Projex IMC has extensive experience developing and distributing news releases and editorial publicity features. Our distribution channels offer access to more than 1.6 million media contacts and social influencers, including wire services, traditional media outlets and leading digital publishers (general interest and industry-specific publications).
Online Advertising (SEM/PPC) Programs
Search Engine Marketing (SEM) programs improve visibility by placing your advertisements above, below or adjacent to organic search results in a specified search engine, such as Google or Bing. Pay-Per-Click (PPC) advertising programs from Google (Google AdWords) and Bing (Bing Ads) can also be used to place your ad(s) on participating websites when the readers of those sites share a common, but non-competing interest with yours. Similar programs are available for direct purchase through many popular, high-traffic websites.
Remarketing programs are also available as an option in many online advertising venues. These programs place a small tracking file (“tracking cookie”) on a visitors computer when they visit your website, then display your ad on subsequent visits to other websites across the Internet.
Projex IMC can help your organization navigate the myriad of online advertising options available, then craft and present compelling messages using many of the same techniques we use for SEO. Flexible budgeting options allow precise control over the total spend and duration of these programs.
Social Media Marketing
Social media marketing leverages the popularity of online social engagement platforms to promote your product or service. Built-in analytics enable real-time performance tracking for content and/or ads published to each platform. Social media channels also provides opportunities for hyper-targetting, customer engagement, brand loyalty and sales promotion. Projex IMC can ad social sharing tools to your website. We can also develop/manage ad campaigns on your behalf and push blog posts from your website to designated social channels for increased exposure. Popular social media channels include:
Market Analysis/Lead Acquisition
Account-based marketing is a sales acceleration strategy that identifies and focuses on individual prospects within a specified market. Projex IMC can provide highly detailed market and customer profile data to to help our customers identify new opportunities for growth. Once relevant market and/or prospect profiles have been defined, the tools available to us within the platform can be used to uncover and export key contact information. We can also define events, or “signals,” that may indicate new sales opportunities. These events might include an acquisition, relocation or hiring activity.
A well-designed Customer Relationship Management (CRM) system can help sales team members capture, analyze and act on data compiled from key touchpoints within the sales process. An effective system must be capable of managing data from a wide range of sources, most notably your website, webstore, landing pages and other web-connected systems. Pre-built connectors are available from Projex IMC for many popular CRM systems.
Web analytics tools capture and present data collected as visitors browse through your website. The information obtained from these tools can be used to understand challenges (keyword competition/usability issues) and opportunities for website/webstore improvement. Projex IMC typically recommends embedment of a tracking code for Google Analytics. If you already have a Google Analytics account, we can embed your existing code. If you don’t have a Google Analytics account, we can set up tracking for your Projex IMC hosted website in our own account. We can also install software in your platform dashboard to provide convenient access to the most useful data collected, and we can help your internal marketing team establish and understand key performance metrics.