Creative Support Services
The creative services team at Projex IMC provides thoughtful insights, a strategic focus and carefully-crafted content, helping to elevate your brand, engage your audience and drive desired results — without breaking the bank. Our goal is to provide impact for your key messages; consistent application of new or existing brand assets to strengthen your image, and a captivating experience for your online audience. We achieve this by carefully coordinating all aspects of the creative process:
Logos, trademarks and/or servicemarks — along with the graphic standards developed to guide their use — play an important role in communicating your identity in a manner that is consistent with your organization’s overall business strategy. Font selections, color schemes, taglines and other branding elements must also work together, and must be applied consistently to develop a seamless, memorable identity and a favorable impression on your target audience.
The creatives services team at Projex IMC can develop or update logos and other brand assets to strengthen their impact. We can also develop identity guidelines for use of your branding assets across all print and electonic media. We can furnish your new or updated branding assets in all popular electronic formats.
A professional website design helps create a positive first impression for your organization. But designing for an interactive, adaptive environment goes far beyond aesthetics. Your website’s design — more than any other element in the website development process — defines the end user experience (UX) and directly impacts the ability of your website to achieve it’s intended objectives.
Are key messages prominently displayed? Does the overall appearance of the website reflect the qualities you want to convey to your target audience? Is content easy to find and read? Is your website/brand memorable? Does your bounce rate indicate a less-than-optimum end user experience? Did you include a call to action? These are but a few of the many considerations our professional web designers and creative services team must ponder while creating the look and feel of a new website for our clients.
Clear, concise copy is critical to your efforts to attract search engines, rank well in relevant search results pages (SERPs) and increase visibility with your intended audience! Well-written website content is also key to keeping your readers engaged.
Our writers and copy editors can help you craft a message that resonates with readers, answers their questions, and keeps them coming back for more.
Effective visuals convey your preferred positioning and set the stage for consumption and comprehension of surrounding textual content. Our design team sources stock photography and other visual elements (illustrations, icons, infographics) for your website from a number of reputable libraries. We carefully evaluate each image to ensure that they are properly licensed for commercial use and include model releases (where applicable).
We can also work with local photographers as needed to obtain custom shots for your products, premises or staff.
Stock image libraries are a very cost-effective source for website imagery, but may not always “hit the mark” in terms of conveying an important concept to your audience. Our creative team can often solve the issue by customizing (editing or adding to) existing images to better suit their intended use. We can also modify supplied images with sufficient resolution (e.g. to “green up the grass” at a newly constructed facility or remove scratches from a photographed product) using tools from the Adobe™ Creative Suite (Photoshop, Illustrator, AfterEffects, Lightroom, etc.).
In cases where your content or concept conveys more clearly in an audio or video format, we can supply professional narration, animation and video production services. We offer high-definition video streaming to web hosting customers through our Vimeo Pro account. We can also embed videos hosted in your own YouTube and/or Vimeo accounts, or short videos uploaded directly to your industrial ecommerce platform.