Brand, Configure and Execute Your Digital Sales and Marketing Solution
Typically, a company will start with the specific capability that is most important to their immediate business requirements. This can be a website/digital marketing platform, e-commerce solution, sales and partner portal or Pipedrive CRM. Each of these applications can be branded and configured using the standard functions or modified with a set of standard options, or customized with specific functions to meet each businesses unique requirements.
Figure A summarizes the structure and major functions of the Projex Team™ platform and Pipedrive CRM.
Brand, Configure, Execute
Figure A
Website and Digital Marketing Platform
An effective industrial website clearly defines your brand, value proposition, product/service portfolio (scope of supply) and competitive advantages. It also provides (or SHOULD provide) one or more calls to action that prompt prospective customers to initiate contact. With a solid website as a foundation, industrial businesses can begin to identify and prioritize other high impact digital marketing tools/tactics suited to the business’s unique requirements.
In fact, according to Salesforce.com your website is now THE DOMINANT FACTOR in determining digital marketing success. For industrial businesses this concept is even more significant, since your website is also the fundamental starting point for an effective sales execution strategy. More often than ever, potential customers will evaluate an organization and it’s products/services vs. competitive offerings long before they commit to contacting the company to discuss their requirements. In this sense, your website/digital marketing investments are primarily sales tools, and are often critical to achieving the growth objectives of your selling team.
E-Commerce Module
The Projex Team™ e-commerce module can be integrated with the website, stand alone as a public site, or be configured as a private site accessible only through a secure login. Industrial web stores enable companies to provide 24/7/365 order entry for standard, configurable modified and bundled products/services. Order fulfillment can be a mix of same day, specified lead times, or build to order shipments defined after order entry.
Typically, an industrial business will define standard product subsets of their total product portfolio to offer via e-commerce. This usually reduces order processing costs and times while creating significant competitive advantages for the total product portfolio.
Sales/Partner Portal
The Projex Team™ sales/partner portal impacts every stage of the sales pipeline. From qualifying raw leads, to developing opportunities and closing deals to account management and customer service – There are a complete set of configurable tools.
The portal can be configured to define the specific access of each user group, such as the direct sales team, distributors, OEM customers, branding partners, or any other internal or external team. The portal provides 24/7/365 access so that users can work or train at their pace and on their schedule.
Pipedrive CRM
Pipedrive is the most powerful, flexible, and easy to use CRM for an industrial business. It’s intuitive pipeline at a glance, all-in-one deal visibility, sales management analytics, dashboards and reporting capabilities make it ideally suited for industrial sales teams.
Projex IMC is an Elite Partner with Pipedrive CRM. We are experienced with helping the sales team define the sales process to configure the pipeline stages, training the users, implementing unique customizations as required, and successfully integrating with other applications. From initial evaluation to setup, launch and future expansion projects, Projex IMC can help your sales team optimize pipeline growth and HIT rates.
Services
- Digital sales training
- Sales territory/market research
- Digital marketing services
- Strategic planning
